5 Tips for Typography Best Practices

This was my first year at Typographics 2018. Typographics 2018 is a conference for typography enthusiasts around the world, that’s held at Cooper Union. There were panelists from San Francisco, Berlin, Buenos Aires, and Japan; it really felt like a truly international experience.

I had the chance to sit in on both the conference and TypeLab parts of Typographics. Here are a few highlights from the panels/breakout sessions that I really enjoyed:

1. Emojis = Pictures + Character (Jennifer Daniel, Google Emoji)
Emojis are images that may translate into different meanings across different devices. Jennifer gave an example about how the “dumpling” emoji looks different across different chat platforms -every culture has a dumpling!
I found an interesting tension in this statement -emojis should have a consistent user experience (across platforms), yet still be personalized to their users.

2. Ubiquitous type is can cause user confusion (Mr. Keedy)
Mr. Keedy created Keedy Sans, a popular font in the 90′s. The font was considered “uncool” 10 years later and used everywhere. Keedy sans is used on teenage girl makeup packaging, as well as winebars. This could create a bad user experience for people because of lack of branding. Last year, Mr. Keedy refreshed his font -to create greater customization and allow Keedy fans to layer the font for interesting visual effects.

3. Braille is a form of typography (Ellen Lupton, Cooper Hewitt)
Ellen talked about how blind individuals read Braille in a unique way -holding it across their body. She also demonstrated a blind person’s experience watching music videos by showing the accessibility voiceover.

4. Brand holds content together with design (Gale Bichler, NYTimes)
Gale foused on how the New York Times(NYT) has branded itself as a publication that experiments with many types of fonts. NYT can play around with different types and massive fonts as illustration. If someone picks up a page from the floor, they can usually tell that it’s from the New York Times because of branding.

5. Picking fonts is like eating ice cream. (Veronika Burian and Jose Scaglione, Type Together)
When combining fonts, look at mechanic and organic feels. Veronika and Jose talked about how people like humanist fonts, with a hint of a calligrapher’s hand. Ideally, you should find a balance typefaces share a common language.

The overarching theme is that typography is wide-ranging and crosses various mediums. Visual languages include symbols, braille, and audio caption. The challenge now lies in how to design the best experiences for these new forms of language.

Animation Videos: The New Marketing Technique

Marketing is a concept which has a very dynamic nature and it changes with time. The word marketing relates to the consumer preferences and building utility for the consumers, which can be made possible through the use of the best and engaging techniques. Marketing focuses on the connection one can maintain with the potential customers with the inclusion of various methods of reaching them and animation has become one such new method as the public has a general connection with such type of animated content.

The sorts of these techniques resemble a wide range of strategies which imply the creation of utility and demand for the products and services.

Animation videos are one of the most engaging and interesting things on the planet and marketing makes the best use of it. As the target audience may not respond but the little ones would push their interests into the content. The animation videos are highly enticing and tempting to the little ones which are the backbone for marketing of a decided range of products.

Here is a list of reasons why exactly animation and its inclusion into marketing strategies have turned out to be so positive:-

1. HIGHLY RELATABLE CONTENT

The animation content involves toon characters and storyline which induces the user to engage and further relate to the content. The interesting part is that they connect with the customers very quickly and resolve things on a better note.

Such as the advertisement of “Cartier” which showcases an entirely different content that is fantasy. The advertisement was responsible for add-on sales of the company.

2. CREATES A DEEP IMPACT ON THE CUSTOMERS

It is basically responsible to create an impact on the customers which in turn makes the sales index to grow. The deep impact on the customers literally means that customers feel a natural connection with the animation content.

Such as the old advertisements and cartoon animations from the childhood are still a part of our remembrances and that is where deep impact hits.

3. IMPROVES BRAND IMAGE

The content basically involves the animation effects which resemble a combination of efforts and innovation which improves the thought for the brand in the minds of the customers. The secret of this concept is basically that increases the favorability of the product.

Such as the animation advertisements by Kwality Walls create a whole new level of fantasy and imagination which makes kids attracted to that ice cream more than others.

4. EMOTIONAL CONNECTIVITY

The consumer feels emotional connect with the video animations as the early childhood memories turn a retrospective effect and that emotional intent is felt by the consumer which is the best reason why marketing uses the animation feature to excel.

The animation content of candy and ice creams involve that emotion of children when they are offered too many chocolates all together which makes the emotional connectivity with the content to increase.

5. BETTER EXPLANATION OF ALL THE FEATURES OF THE PRODUCT

The animated videos are quite good at explaining complicated stuff which is not appropriate in the context of normal marketing approaches. The explanatory part is basically captured with better visual effects, traditionally animated characters which are the best for a successful marketing recipe.

The product explanations are included in such a manner that it won’t even count as an explanation but just a catchy and trendy tagline or a song that would help improve the favorability of the product in the market.

6. APPLICATION OF HUMAN APPROACH

The human approach is built through identical human characters which resemble the major part of the target audience which creates the best source to grab the attention of the consumers. The ability to create a link with the consumers on a direct level makes things positive with regard to marketing perspectives. The human approach is the best part of the whole concept of marketing with animated content.

7. ONLINE PRESENCE IS PRESERVED

The content needs to be highly relatable to the general public which makes it also a favorable option for them and hence it becomes a trend and gains a place on the internet and also creates greater chances of the product to reach people on a wider level. The purpose of engaging the public is fulfilled only when the internet mechanism makes things outreach to a greater audience.

8. THE ANIMATION CONTENT AND THE USE OF COLORS

Marketing is all about what you are able to sell and how you do it, with the inclusion of colorful content the consumers are more engaged and are all interested in the content and the depth of it.

A Huge Choice Of Cookers From Well-Known Manufacturer Beko

The range of cookers from well-known manufacturers Beko covers just about every form of cooking that there is. They supply freestanding cookers, range cookers, and microwaves, obviously, but they also make built-in ovens, built-in hobs, built-in microwaves, oven and hob packages, cooker hoods, and even a built-in warming drawer.

Take the free-standing cookers that Beko make. These are available in your choice of fuel types – gas, electric, or dual fuel – and a choice of 50cm or 60 cm widths. They have models with single ovens or double ovens, and you can choose between hob types of solid plate, induction, ceramic, or gas. The main oven can be of conventional design, fan assisted, or multi-function, and it can have steam cleaning and oven doors that you won’t have to clean so often, because as Beko says you want to spend your time cooking, not cleaning. Beko cookers are also available with catalytic liners to the ovens.

Depending on the model, the cookers can have a fully programmable LED display, mechanical timers, or high-efficiency gas burners. These cookers are available in A or A+ ratings, and Beko even let you select a cooker by their customer ratings of five star, four star and up, or three star and up, so you can make a choice based on what other users think. Colours available are white, silver, anthracite, and black, so there is a choice to suit every type of kitchen.

Range Cookers With Single Or Double Ovens

Beko also manufacture a selection of range cookers with single or double ovens, and hobs with as many as seven burners which helps to make easy work of big cooking. The ranges are supplied in stainless steel, silver, or black, and can be electric or dual fuel with options of induction, ceramic, or gas hobs. As you might guess, you will need more space for these cookers and they come in two widths of either 90cm or 100cm.

There is a wide choice of microwave ovens from Beko. These are available as either freestanding or built-in models, and they have been designed so that they match the Beko built-in ovens, keeping your kitchen stylish and co-ordinated. The microwaves have varying capacities from 17 litres via 20 and 23 litres up to a very large 25 litre model. There are also models with or without grills. Offered in stainless steel, black, white, or silver, the microwaves are either 700w or 800w and some are provided with a two year warranty.

Beko also make cooker hoods, and there are eight different models. Installing a cooker hood will reduce airborne grease, steam, and smoke in your kitchen and keep it cleaner. Any form of cooking on the hob is going to release particles into the air, so if you have a cooker hood to trap them it will keep your kitchen more healthy. The mechanical fan enables clean air circulation. The different types of cooker hoods are visor, telescopic, integrated, chimney, or canopy, and they come in widths of 50cm, 60cm, and 70cm.

When you start looking at built-in ovens there is a huge choice offering a variety of features. As Beko themselves say, it can be difficult to know where to begin when buying an oven, yet choosing the right one for your needs can make a huge difference to your family, enabling you to cook a wider range of meals and giving you more free time to spend outside the kitchen.

Single ovens allow you to bake, roast, and grill, but if you need to roast and grill at the same time you will need a double oven. Both types of oven can be fitted under your kitchen counter, but if you choose a double oven each one will have less space than a single oven in the same place. Ovens come with a range of different programme features, one of which is the Pyrolytic self-cleaning oven. This allows the oven to heat up to a super-hot 480°C which turns the grease to ash, and all you then need to do is wipe it with a damp cloth. Suddenly, oven cleaning becomes a thing of the past!

Beko make yet more cooking choices including built-in warming drawers. The best thing to do is to consider your needs and then take a look around the very extensive Beko website.

Shuffling Dance

Shuffling your feet, a “lazy” form of walking by sliding rather than lifting your feet, became a form of dance around 1989. Although debatable about whether the dance began in Australia or in Britain, it appears to adapt Irish step dancing, with sliding of the feet from toe-to-heel.

Young people of many generations have embraced this form of expressive dance, and today, one commonly sees the shuffle dance performed at dance and rave clubs. Shufflers also dance solo, in public places, where they often capture audio/video of themselves on a cell phone, which they edit and post on YouTube or other social media.

Especially, when the dancer shuffles alone, the dance expresses the performer’s interpretation of a song. A song: the gift of words, set to music. The shuffler interprets the meaning of the song by choreographing shuffle foot movements with hip, body, arm, and hand movements, plus facial expression, to craft a personal meaning onto the words and the music. The result, another layer of art splashed onto someone else’s art, stunningly sophisticated and heart-thumping cool. Those who take this form of dance art seriously, work at it constantly, often watching themselves in a wall mirror as they practice or by reviewing their self-videos to see which of their movements flow seamlessly and where they hesitated.

By practice, the dancer removes hesitation by discipline of his or her mind. So, why do they do it? All the world is a stage, and this dance enables someone who has a message to act it out on most any flat surface. The music attracts the ear, the bravado of a lone dancer draws the eye, and if the shuffler executes the dance with perfection, he or she can receive a rush of applause! The entire shuffle dance, from setup to finish, may last only two minutes.

Shufflers share their art for free. If you see one in public, stop and watch. Comment and forward the videos of shufflers that you view on YouTube or other social media. Encourage a shuffler to keep reaching for pure joy in his or her dance. Your cheer and applause compensates them for the hours of practice they endure to bless your life with two minutes of color. #Tag1writer.

Rustic Modern Interiors and Furniture

The rustic-modern interior trend is a welcome change from vintage rustic taking a break from the fussiness about aesthetics. Rustic exposed unfinished beams and brick walls with natural wood or stone floors furnished with antique furniture and natural fabrics. That’s a style I enjoy exploring.

Incorporating rustic elements into our homes in a casually sophisticated ways such as using an antique door as a headboard. The key here is the display. Open up the doors so that the two door panels hand on either side of the frame and hang a beautiful iron lantern to complete the design. Simple iron nightstands and a long trunk at the end of the bed with hand woven artisan crafted bed linen. The idea is to be understated. Rustic patina mirrors sit over a long dresser with a contemporary modern chair defines the look.

Salvaged arches make phenomenal floor mirrors mix with plush upholstery, industrial chairs, and lots of vintage white. The reclaimed old door coffee table and fire console give the right amount of texture to an otherwise modernistic room. A bright yellow carved armoire against the white wall gives the pop of color. Rustic furniture mixed with modern functional chairs with clean lines gives the sophisticated edge. Sophisticated design mixes with a rustic white door dining table and leather chairs.

The kitchen is more towards a rustic industrial style with steel framed windows. White paint and granite counters keep the modern edge contrasting with an antique tribal carved Damchia which has been converted into an island making the piece more functional.

Fresh yet worn with the tender love of family get togethers the daybed sits in the corner. Use soft colors in the powder blue and iced violet spectrum and keep the level of distressing on cabinets soft. No curtains on the windows give a feeling of open space

The bathroom vanity is made from old beat up doors sideboard with a granite top and vessel sinks. Pendant lights and plain glass showers with marble tiles wall to wall give the bathroom understated sophisticated modern rustic elegance.

The library has a huge carved antique bone table with white upholstered armchairs and a bench on the other side. Modern bookshelves line the wall which is packed with classics and encyclopedias. The main wall is dedicated to family pictures framed in old carved wood and burnished brass. Nostalgic and vintage yet modern, comfort is the key element in this design.

Why You Need to Invest in a Professional Logo for Your Business

Your logo represents your business.

You are not the one who makes the first impressions – this is the job of your logo. At present, people are too busy to stop, talk and know one another. All they have to do is view your profile on the web and see if you are credible. When they are convinced, they will contact you to ask for a quote.

So, where are you in the picture? Normally, you will come in the latter part of the sales cycle. You have to wait until they Google search for 10 to 15 of your competition.

It lets you earn trust.

When you need a logo, you may be just starting out or trying another market like for instance, selling to high-end customers or providing other services. In any case, you are a newbie in the industry. Your competitors are more experienced and reputable.

So, why should people take notice of you? They do not know anything about you. Even if you gave more effort than the others, nobody knows that. Like everyone else does, you would certainly say that you could provide them with the best price and service. Therefore, why should potential clients waste their time on you than contact your competitors?

Is it because of your ads that pop up but there are numerous ads everyday. Can we interpret what our eyes see? People would not spend time to read all lines of text. For this reason, people see if they could trust you by means of your logo. When it impresses them, they will go on to read your offer – that is why a logo, even if it is too small, is very critical.

They can relate with it.

It is natural for you to feel curious when a logo comes on too strong. However, can it be trusted? No. The same thing is true when it comes to your logo. If your target audience can relate with it, trust can easily be built.

It lets you be decommoditized.

Have you heard of price war? For example, you are a plumber. Would you like to continue underpricing your competition until you both look like you’re selling for charity? Of course not. In that case, let your logo talk more about your niche.

Show your competitive advantage. Apple and Samsung have never competed in terms of prices. Though the mobile phone market is very saturated, the iPhone X is the priciest phone worldwide. So, it is all about presenting your niche. The first step to showcase your one-of-a-kind selling proposition is through your logo.

It makes a connection.

If you think about your target market and competitive advance when designing your logo, this will have a connection with potential customers that see it. The moment it is clicked, you will be recognized and be able to earn their trust right away.

It gives you an edge over competition.

If your company offers something unique, your logo should be designed based on it. You will stand out from the crowd – even if it is too saturated – since you have the right things to say to the right persons, in the right way.

Still shopping around for a team of creative, experienced graphic designers? Come and visit our graphic design company website today to learn more about our experience in this industry!

A Beginners Guide For Starting A Belly Dancing Studio

After taking lessons for a few years and gaining experience as a performer you are confident and ready to start a belly dancing business. In fact, the desire to operate your own business is on your mind everyday.

Here are some guidelines to consider before opening a location:

Do you have a golden goose for financial starting costs, miscellaneous expenses, and savings to overcome unexpected emergencies?
Do you have dedicated students who have agreed to enroll when the doors open?
Do you have knowledge or experience in operating a business?
Do you have business associates who can be of assistance?
Are you able to make a long-term commitment?
Are you able and willing to work long hours which means giving up a portion of your social activities?
Are you a person of many talents and creative abilities?
Are you adaptable and flexible? A popular, but true, statement which we hear with regularity is location, location, and location.
Location and Community:
A popular, but true statement heard with regularity. is location, location, location. The studio should be easy to find, safe, and within range of the targeted market.

Most of the students are women attending night classes and their safety is a business concern. The studio and its parking lot need to be well lighted and maintained with security.

The dance studio needs to be located in or near a varied community of nationalities. Many of these women enjoy dances with an international spirit. If your targeted community is small consider in-home or private instructions before investing in leasing or purchasing a studio.

Licenses, Insurance, Attorney, Company Name:

Acquiring licenses and permits is a necessity. Check with your local and state governments for business requirements.
Hire an attorney. This person aids in setting up various types of corporations, partnership, or sole proprietorship.
Insurance for protection of self, customers, property, and other liabilities.
Hire an accountant or CPA.
Music royalties may be required. Speaking from experience they will find you if you do not know how to locate them.
The company name will need to be filed with the state and there is no guarantee that the name will be accepted. The attorney will conduct a statewide search to be sure that it can be used. Be prepared with three different names.
Advertise, Market, and Sell:
In addition to being a good teacher there are three other major concerns where knowledge and experience will help you to succeed in business. These three are advertising, marketing, and selling. These three skills requiring knowledge, creativity, and financing will be a constant in all aspects of your business.

Advertising, marketing, and selling are the three mainstays of continuing to be in business and making a profit. Belly dancing is a lot of fun, but we do have to wear a business cap to continue our pleasure and make a living from it.

Things You Need To Consider When Buying A Cooker

If you are considering buying a new cooker for your kitchen there are a number of things that you will need to take into account. A quality oven is a vital part of any home and you definitely need to put on your thinking cap before rushing out to make a purchase. After all, a new cooker is not a cheap item, so you need to be certain you buy the right one.

Part of the problem is that there are so many different brands from which to choose. The website Ranker which allows customers to review and vote for a range of different appliances, lists no fewer than 72 brands under cookers! These include all the well-known names such as Miele, Beko, De’Longhi, Bosch, Ariston, Hotpoint, Zanussi, Breville, and more, and also some names you may never have heard of such as Advance Tabco and Traulsen. Then there are names you know, but you may not have known that they make cookers: Black & Decker, for example.

Electric, Gas, Or Dual Fuel?

You may want an electric cooker, or you may want a gas cooker. You can also buy dual fuel cookers with a gas hob and an electric oven. You can buy cookers with self-cleaning ovens which is a very big plus: with some of these you heat the oven up to 480°C which has the effect of turning all the grease into ash and then all you have to do is wipe it out with a damp cloth. What a time saver! You can also buy cookers that have a higher than average wattage, so they can cook faster.

You can get built-in ovens, ovens that go under the counter top, and even smaller ovens that sit on top of the counter. Then there are ranges which are obviously larger as they usually incorporate at least two ovens and as many as seven different hobs. These are ideal for the large family, or for someone who does a lot of entertaining, but of course you need a kitchen large enough to accommodate them. They can often be 100 cm wide.

Then there are the different kinds of hobs. There are five types of hobs – ceramic, solid plate electric, induction, gas, and gas on glass hobs.

Ceramic hobs are electric and they heat up quickly. However, the heat distribution around the bottom of the pan is not as good as gas.

Solid plate electric hobs take some time to heat up and to cool down, so you can’t change the heat quickly as you can with gas. However, they do tend to be lower in price than other types of hob.

Induction hobs work by creating a magnetic field between the element in the hob and the pan. This causes the pan to heat up but not the surface of the hob. These are cheap to run because they only use the precise amount of electricity required, and they are very quick to heat up. However, you may have to change your pans if they are not suitable for an induction hob.

Gas hobs are the easiest to control because you can turn the flame up or down instantly. This is why they are so popular with professional cooks.

Gas on glass hobs have gas burners which are mounted on top of ceramic glass. They are easy to clean, and they look rather stylish.

Then there is the question of cost. If you are like most people you will have a budget which may leave out some of the more expensive cookers. Beko have a black ceramic four burner hob for only £159, while Neff offer an induction hob with five cooking zones, individual timers, a power boost, a keep warm zone, and a child lock. However, at £829 it may be beyond your budget.

Hotpoint cookers are available in a wide choice of styles and colours, and many of them are fitted with self-cleaning ovens, which is always a big benefit. They also produce some very big ranges with two ovens, warming ovens, and several hobs. These big ranges are gas operated and so have the ability to alter the heat at the touch of a knob.

NewLife Appliances is a specialist in all types of kitchen appliances including Hotpoint cookers. The company is able to offer new, graded, and reconditioned appliances at the best prices.

Remodel the Kitchen and Emphasize Functionally With a Bit of Luxury

While kitchen facilities may be nightmarish economically, it cannot be denied that it is the focal point of the home. This common ground deserves all the attention and the expense. A wise investment, besides the style factor that is so important these days, the utilities play a significant role. Property values are going to increase significantly, if the occasion arises to sell and relocate, maybe to greener pastures.

Begin planning!
It is important to be clear about what is expected from the new kitchen. Perhaps the layout of the old kitchen was limited. Smart space utility would turn it around. Structural alterations may be needed. If needed, a window and door may need to be bricked up if they are getting in the way. Plan the locations of the cooking range, worktop and the floor storage units, the sink and the overhead shelves. Size matters for sure and the older homes traditionally have smaller kitchen spaces, maybe 4 m X 3 m. It would be a test of imagination to figure out what goes where.

Sketch a detailed floor plan to scale to visualize what the arrangements would look like. What design would be feasible? Ventilation is crucial and lighting too. By bricking up the windows and door, I now got two complete walls. French doors would lead to the back garden.

Budget reasons made us decide that the plumbing expense may be reduced by keeping the worktop and sink in the same position. The fridge would remain where it was and the possibility was of more cupboards and working space with the two walls. A breakfast bar would also serve as a working table. The sketch being ready, the work could commence.

Installing the cupboards
You can imagine the mess while the builders were at work. Along with the plumber, the electrician and plasterer did their work. I was busy planning the cupboard positions. I know carpentry and would save some expense with the IKEA kitchen units. DIY experience does help.

At the end of the sink would be the breakfast bar in an L shape with two stools. Extra space came from the washing machine that was now in the bathroom.

Cupboards went next to the cooking range on the wall and floor, under the sink and above the sink. Frying pans, sauce pans and oven dishes need to be conveniently near the cooking area.

A feel of the outdoors
Along with the French doors leading to the back garden, an awning would create greater space dimensions and fuse the inner and outer ambiances.

Basic Principles of 3D Animation

65% of people are considered visual learners. This is easy to understand considering that most information (90%) that is transmitted to the brain is visual. It also transmits visual information much faster (60,000 times faster) than text. It is therefore not surprising that videos are the most popular medium for communication and engagement currently available online.

The Rise of 3D Animation

It’s getting harder for brands to cut through the noise and get their message across to their target audience. There are so many videos available online today. You need to have something extra to get noticed. This is where animated 3D content comes in.

Animated audiovisual content has been shown to be very effective in influencing the choices of consumers in the later stages of their purchasing journey. There are several reasons that this type of content is more effective than other visuals.

Animated videos are effective at grabbing and keeping the viewer’s attention. They resonate with viewers and spark conversations amongst audiences.
Brands are better able to simplify complex topics through animation. You are able to show various concepts using a 3D simulation that would otherwise be impossible with other visuals.
Visualizations are a powerful way to convey a technology or product and show their features and benefits.
They are fun.
They can be about anything.
They are cost effective to produce.
Principles for successful 3D Animation
Just because the animated audiovisual content is so popular doesn’t mean that your explainer video simulation will be an instant hit with your audience. There are various guidelines to consider in the production of audiovisual content to ensure its success.

Quality and photorealistic Animations- Creating a quality 3D animation is crucial to giving it a photorealistic feel which brings it to life. This takes more details, attention to lighting and using realistic materials and even adding in reflections on to the surface of the object.
Anticipation – This principle helps the viewer expect a movement even before it occurs, for example, the heel of the character’s foot pressing down on the ground before taking the step. Anticipation helps to prevent audiovisual content animation from appearing too robotic.
Exaggeration – This is used in animation to give more energy to the characters. Exaggeration, for instance, can be used in poses to draw attention to what the character is doing.
Staging – This principle involves the placement of objects and characters in the video. It helps the audience to understand the narrative and the role of the characters in it. It involves timing, setting, and cinematography.
Timing – Timing is vital as it dictates how fast images move and how long they stay still in the animated video. Speeding something up can help to create a sense of energy, lightness, or speed. Slowing something down gives the impression of gravity, mass, and adds weight to the image.
Solid drawing – This is the principle used to make an image appear as if it were three dimensional even though it has been created on a two-dimensional surface. This principle gives weight, balance, and depth to the image.
These are just a few of the basic principles required for successful 3D animation. If you want to achieve more with animated videos & 3D animation in Toronto, get in touch with us. Visual Communications & Marketing (VCM) are happy to help you effective and engaging videos that work to convey your message to your target audience.