Shuffling Dance

Shuffling your feet, a “lazy” form of walking by sliding rather than lifting your feet, became a form of dance around 1989. Although debatable about whether the dance began in Australia or in Britain, it appears to adapt Irish step dancing, with sliding of the feet from toe-to-heel.

Young people of many generations have embraced this form of expressive dance, and today, one commonly sees the shuffle dance performed at dance and rave clubs. Shufflers also dance solo, in public places, where they often capture audio/video of themselves on a cell phone, which they edit and post on YouTube or other social media.

Especially, when the dancer shuffles alone, the dance expresses the performer’s interpretation of a song. A song: the gift of words, set to music. The shuffler interprets the meaning of the song by choreographing shuffle foot movements with hip, body, arm, and hand movements, plus facial expression, to craft a personal meaning onto the words and the music. The result, another layer of art splashed onto someone else’s art, stunningly sophisticated and heart-thumping cool. Those who take this form of dance art seriously, work at it constantly, often watching themselves in a wall mirror as they practice or by reviewing their self-videos to see which of their movements flow seamlessly and where they hesitated.

By practice, the dancer removes hesitation by discipline of his or her mind. So, why do they do it? All the world is a stage, and this dance enables someone who has a message to act it out on most any flat surface. The music attracts the ear, the bravado of a lone dancer draws the eye, and if the shuffler executes the dance with perfection, he or she can receive a rush of applause! The entire shuffle dance, from setup to finish, may last only two minutes.

Shufflers share their art for free. If you see one in public, stop and watch. Comment and forward the videos of shufflers that you view on YouTube or other social media. Encourage a shuffler to keep reaching for pure joy in his or her dance. Your cheer and applause compensates them for the hours of practice they endure to bless your life with two minutes of color. #Tag1writer.

5 Tips for Typography Best Practices

This was my first year at Typographics 2018. Typographics 2018 is a conference for typography enthusiasts around the world, that’s held at Cooper Union. There were panelists from San Francisco, Berlin, Buenos Aires, and Japan; it really felt like a truly international experience.

I had the chance to sit in on both the conference and TypeLab parts of Typographics. Here are a few highlights from the panels/breakout sessions that I really enjoyed:

1. Emojis = Pictures + Character (Jennifer Daniel, Google Emoji)
Emojis are images that may translate into different meanings across different devices. Jennifer gave an example about how the “dumpling” emoji looks different across different chat platforms -every culture has a dumpling!
I found an interesting tension in this statement -emojis should have a consistent user experience (across platforms), yet still be personalized to their users.

2. Ubiquitous type is can cause user confusion (Mr. Keedy)
Mr. Keedy created Keedy Sans, a popular font in the 90′s. The font was considered “uncool” 10 years later and used everywhere. Keedy sans is used on teenage girl makeup packaging, as well as winebars. This could create a bad user experience for people because of lack of branding. Last year, Mr. Keedy refreshed his font -to create greater customization and allow Keedy fans to layer the font for interesting visual effects.

3. Braille is a form of typography (Ellen Lupton, Cooper Hewitt)
Ellen talked about how blind individuals read Braille in a unique way -holding it across their body. She also demonstrated a blind person’s experience watching music videos by showing the accessibility voiceover.

4. Brand holds content together with design (Gale Bichler, NYTimes)
Gale foused on how the New York Times(NYT) has branded itself as a publication that experiments with many types of fonts. NYT can play around with different types and massive fonts as illustration. If someone picks up a page from the floor, they can usually tell that it’s from the New York Times because of branding.

5. Picking fonts is like eating ice cream. (Veronika Burian and Jose Scaglione, Type Together)
When combining fonts, look at mechanic and organic feels. Veronika and Jose talked about how people like humanist fonts, with a hint of a calligrapher’s hand. Ideally, you should find a balance typefaces share a common language.

The overarching theme is that typography is wide-ranging and crosses various mediums. Visual languages include symbols, braille, and audio caption. The challenge now lies in how to design the best experiences for these new forms of language.

Remodel the Kitchen and Emphasize Functionally With a Bit of Luxury

While kitchen facilities may be nightmarish economically, it cannot be denied that it is the focal point of the home. This common ground deserves all the attention and the expense. A wise investment, besides the style factor that is so important these days, the utilities play a significant role. Property values are going to increase significantly, if the occasion arises to sell and relocate, maybe to greener pastures.

Begin planning!
It is important to be clear about what is expected from the new kitchen. Perhaps the layout of the old kitchen was limited. Smart space utility would turn it around. Structural alterations may be needed. If needed, a window and door may need to be bricked up if they are getting in the way. Plan the locations of the cooking range, worktop and the floor storage units, the sink and the overhead shelves. Size matters for sure and the older homes traditionally have smaller kitchen spaces, maybe 4 m X 3 m. It would be a test of imagination to figure out what goes where.

Sketch a detailed floor plan to scale to visualize what the arrangements would look like. What design would be feasible? Ventilation is crucial and lighting too. By bricking up the windows and door, I now got two complete walls. French doors would lead to the back garden.

Budget reasons made us decide that the plumbing expense may be reduced by keeping the worktop and sink in the same position. The fridge would remain where it was and the possibility was of more cupboards and working space with the two walls. A breakfast bar would also serve as a working table. The sketch being ready, the work could commence.

Installing the cupboards
You can imagine the mess while the builders were at work. Along with the plumber, the electrician and plasterer did their work. I was busy planning the cupboard positions. I know carpentry and would save some expense with the IKEA kitchen units. DIY experience does help.

At the end of the sink would be the breakfast bar in an L shape with two stools. Extra space came from the washing machine that was now in the bathroom.

Cupboards went next to the cooking range on the wall and floor, under the sink and above the sink. Frying pans, sauce pans and oven dishes need to be conveniently near the cooking area.

A feel of the outdoors
Along with the French doors leading to the back garden, an awning would create greater space dimensions and fuse the inner and outer ambiances.

Animation Videos: The New Marketing Technique

Marketing is a concept which has a very dynamic nature and it changes with time. The word marketing relates to the consumer preferences and building utility for the consumers, which can be made possible through the use of the best and engaging techniques. Marketing focuses on the connection one can maintain with the potential customers with the inclusion of various methods of reaching them and animation has become one such new method as the public has a general connection with such type of animated content.

The sorts of these techniques resemble a wide range of strategies which imply the creation of utility and demand for the products and services.

Animation videos are one of the most engaging and interesting things on the planet and marketing makes the best use of it. As the target audience may not respond but the little ones would push their interests into the content. The animation videos are highly enticing and tempting to the little ones which are the backbone for marketing of a decided range of products.

Here is a list of reasons why exactly animation and its inclusion into marketing strategies have turned out to be so positive:-

1. HIGHLY RELATABLE CONTENT

The animation content involves toon characters and storyline which induces the user to engage and further relate to the content. The interesting part is that they connect with the customers very quickly and resolve things on a better note.

Such as the advertisement of “Cartier” which showcases an entirely different content that is fantasy. The advertisement was responsible for add-on sales of the company.

2. CREATES A DEEP IMPACT ON THE CUSTOMERS

It is basically responsible to create an impact on the customers which in turn makes the sales index to grow. The deep impact on the customers literally means that customers feel a natural connection with the animation content.

Such as the old advertisements and cartoon animations from the childhood are still a part of our remembrances and that is where deep impact hits.

3. IMPROVES BRAND IMAGE

The content basically involves the animation effects which resemble a combination of efforts and innovation which improves the thought for the brand in the minds of the customers. The secret of this concept is basically that increases the favorability of the product.

Such as the animation advertisements by Kwality Walls create a whole new level of fantasy and imagination which makes kids attracted to that ice cream more than others.

4. EMOTIONAL CONNECTIVITY

The consumer feels emotional connect with the video animations as the early childhood memories turn a retrospective effect and that emotional intent is felt by the consumer which is the best reason why marketing uses the animation feature to excel.

The animation content of candy and ice creams involve that emotion of children when they are offered too many chocolates all together which makes the emotional connectivity with the content to increase.

5. BETTER EXPLANATION OF ALL THE FEATURES OF THE PRODUCT

The animated videos are quite good at explaining complicated stuff which is not appropriate in the context of normal marketing approaches. The explanatory part is basically captured with better visual effects, traditionally animated characters which are the best for a successful marketing recipe.

The product explanations are included in such a manner that it won’t even count as an explanation but just a catchy and trendy tagline or a song that would help improve the favorability of the product in the market.

6. APPLICATION OF HUMAN APPROACH

The human approach is built through identical human characters which resemble the major part of the target audience which creates the best source to grab the attention of the consumers. The ability to create a link with the consumers on a direct level makes things positive with regard to marketing perspectives. The human approach is the best part of the whole concept of marketing with animated content.

7. ONLINE PRESENCE IS PRESERVED

The content needs to be highly relatable to the general public which makes it also a favorable option for them and hence it becomes a trend and gains a place on the internet and also creates greater chances of the product to reach people on a wider level. The purpose of engaging the public is fulfilled only when the internet mechanism makes things outreach to a greater audience.

8. THE ANIMATION CONTENT AND THE USE OF COLORS

Marketing is all about what you are able to sell and how you do it, with the inclusion of colorful content the consumers are more engaged and are all interested in the content and the depth of it.

Why You Need to Invest in a Professional Logo for Your Business

Your logo represents your business.

You are not the one who makes the first impressions – this is the job of your logo. At present, people are too busy to stop, talk and know one another. All they have to do is view your profile on the web and see if you are credible. When they are convinced, they will contact you to ask for a quote.

So, where are you in the picture? Normally, you will come in the latter part of the sales cycle. You have to wait until they Google search for 10 to 15 of your competition.

It lets you earn trust.

When you need a logo, you may be just starting out or trying another market like for instance, selling to high-end customers or providing other services. In any case, you are a newbie in the industry. Your competitors are more experienced and reputable.

So, why should people take notice of you? They do not know anything about you. Even if you gave more effort than the others, nobody knows that. Like everyone else does, you would certainly say that you could provide them with the best price and service. Therefore, why should potential clients waste their time on you than contact your competitors?

Is it because of your ads that pop up but there are numerous ads everyday. Can we interpret what our eyes see? People would not spend time to read all lines of text. For this reason, people see if they could trust you by means of your logo. When it impresses them, they will go on to read your offer – that is why a logo, even if it is too small, is very critical.

They can relate with it.

It is natural for you to feel curious when a logo comes on too strong. However, can it be trusted? No. The same thing is true when it comes to your logo. If your target audience can relate with it, trust can easily be built.

It lets you be decommoditized.

Have you heard of price war? For example, you are a plumber. Would you like to continue underpricing your competition until you both look like you’re selling for charity? Of course not. In that case, let your logo talk more about your niche.

Show your competitive advantage. Apple and Samsung have never competed in terms of prices. Though the mobile phone market is very saturated, the iPhone X is the priciest phone worldwide. So, it is all about presenting your niche. The first step to showcase your one-of-a-kind selling proposition is through your logo.

It makes a connection.

If you think about your target market and competitive advance when designing your logo, this will have a connection with potential customers that see it. The moment it is clicked, you will be recognized and be able to earn their trust right away.

It gives you an edge over competition.

If your company offers something unique, your logo should be designed based on it. You will stand out from the crowd – even if it is too saturated – since you have the right things to say to the right persons, in the right way.

Still shopping around for a team of creative, experienced graphic designers? Come and visit our graphic design company website today to learn more about our experience in this industry!

Basic Principles of 3D Animation

65% of people are considered visual learners. This is easy to understand considering that most information (90%) that is transmitted to the brain is visual. It also transmits visual information much faster (60,000 times faster) than text. It is therefore not surprising that videos are the most popular medium for communication and engagement currently available online.

The Rise of 3D Animation

It’s getting harder for brands to cut through the noise and get their message across to their target audience. There are so many videos available online today. You need to have something extra to get noticed. This is where animated 3D content comes in.

Animated audiovisual content has been shown to be very effective in influencing the choices of consumers in the later stages of their purchasing journey. There are several reasons that this type of content is more effective than other visuals.

Animated videos are effective at grabbing and keeping the viewer’s attention. They resonate with viewers and spark conversations amongst audiences.
Brands are better able to simplify complex topics through animation. You are able to show various concepts using a 3D simulation that would otherwise be impossible with other visuals.
Visualizations are a powerful way to convey a technology or product and show their features and benefits.
They are fun.
They can be about anything.
They are cost effective to produce.
Principles for successful 3D Animation
Just because the animated audiovisual content is so popular doesn’t mean that your explainer video simulation will be an instant hit with your audience. There are various guidelines to consider in the production of audiovisual content to ensure its success.

Quality and photorealistic Animations- Creating a quality 3D animation is crucial to giving it a photorealistic feel which brings it to life. This takes more details, attention to lighting and using realistic materials and even adding in reflections on to the surface of the object.
Anticipation – This principle helps the viewer expect a movement even before it occurs, for example, the heel of the character’s foot pressing down on the ground before taking the step. Anticipation helps to prevent audiovisual content animation from appearing too robotic.
Exaggeration – This is used in animation to give more energy to the characters. Exaggeration, for instance, can be used in poses to draw attention to what the character is doing.
Staging – This principle involves the placement of objects and characters in the video. It helps the audience to understand the narrative and the role of the characters in it. It involves timing, setting, and cinematography.
Timing – Timing is vital as it dictates how fast images move and how long they stay still in the animated video. Speeding something up can help to create a sense of energy, lightness, or speed. Slowing something down gives the impression of gravity, mass, and adds weight to the image.
Solid drawing – This is the principle used to make an image appear as if it were three dimensional even though it has been created on a two-dimensional surface. This principle gives weight, balance, and depth to the image.
These are just a few of the basic principles required for successful 3D animation. If you want to achieve more with animated videos & 3D animation in Toronto, get in touch with us. Visual Communications & Marketing (VCM) are happy to help you effective and engaging videos that work to convey your message to your target audience.

Prepare For A Professional Belly Dance Performance

The first performance as a soloist or a troupe member is difficult as most people are uncomfortable being the center of attention. There is one additional fear when part of a group… making a mistake. A mistake in a troupe is noticeable because it is obviously different from other members, attracting unwanted attention.

A child making a mistake during a children’s recital is cute. But when an adult makes a mistake, the person making the error feels terrible as she thinks everyone saw the mistake and she feels that she has let down other troupe members.

Dancing before an audience becomes easier with each performance as you become comfortable with people watching. The comfort level is created by focusing on the dance which you have created and sharing your talent with the audience. An entertainer is focused on the audience, not her self.

Are you ready?

Have you gained experiences with a variety of shows?
Are costumes of show quality?
Do you have a library of dance steps committed to body memory?
Have you learned acting skills to keep the audience attentive?
Do you have business knowledge of advertising, publicity, marketing, and selling?
Have you designed contracts for your clients?
Experiences are gained during training under the guidance of a teacher. All performances are reviewed in the classroom in order to correct or improve dancing skills.
Costumes are critical to performances. It is important to know your chosen style of dance. Are you a generalist or a specialist? Costumes are expensive. You need to have a minimum of three costumes.

Dance steps and routines need to be committed to body memory to imprint movements for smoothness and accuracy. It is to your advantage to rehearse performances in order to be rewarded with appreciation, word of mouth advertising, referrals, and financial compensation.

Personality and acting skills are added to the technical movements and steps to entertain the audience. Add drama, comedy, happiness, and other emotions to the story line of the music. The art of belly dancing includes audience participation. The audience needs to be included in your performance routine.

As a professional, knowledge and application of basic business skills is essential. The most important are advertising, marketing, publicity, and selling. You will need to invest and promote your self in order to get numerous gigs or jobs.

The contract is an agreement between the performer and the client relieving any concerns for both parties. The contract answers questions or concerns of both parties. Write on the contract all items of importance for clarity of all agreements. Include the amount of payment for services and products. All parties receive a copy of the agreement form and a receipt for monies paid.

Why Should You Invest in Logo Design?

It represents you.

Like mentioned earlier, you have to understand that you do not represent your business. Your logo does that, since you cannot be present in all marketing materials every time. Your logo sends out information about your company by means of fonts, lines, colors and image,s so all things should be designed to convey the right message.

It can be used for every market material.

It is fundamental for your logo to be used in all marketing items – like brochures, business cards, banners, commercial ads, websites plus mobile application. If your logo does not look interesting, your marketing materials will be undesirable as well. That is the disadvantage of first impression.

It shows commitment.

When your logo has a professional design, it show that you are committed to achieving the mission and vision of your company. When a person with a lousy outfit comes unprepared for a job interview, and says he will be productive and stay committed to the company, will you trust him? For this reason, your logo has to be designed to show your commitment to customers.

It is your brand’s foundation.

Your logo is among the most critical branding elements that enhance your brand, since a brand is all about customer experience. Your logo should be able to say the right message, at the right time, and in the right manner. It decides on the words you will say, and how it will be said.

Keep in mind that every time people see your ads, you don’t provide them with a persuading sales pitch. When you make an ad, viewers interpret it. Just make sure they get the message you want to convey.

It will be around for quite some time.

You do not just change a logo every time you want to, since it is just like changing your identity. When you change your identity, you have to exert a lot of effort to educate your target audience and clients again. You need to press the reset button for the company awareness. Therefore, it is best to invest in a logo that will stay long with you.

Your Business and Logo Grow Together

Your logo identifies you. It remains the same, but only becomes older and wiser. If you want to start with a beautiful face, use visual materials that could give a good first impression.

It builds loyalty.

All industries are a battlefield 24/7. The market size has been consistent for quite some time, so in order to grow, you should attract the customers of other companies. Likewise, other companies will try to capture your clients. Good customer service is effective in protecting your customers.

Caring for your customers only every now and then can be too costly. If they are convinced to stick around, you can consider them as loyal customers.

It is hard to keep your logo if competition is cooler than you. The time may come when you also want to be cool, but you are stuck with your cheap logo that was designed by some Indian dude, whom you paid a number of hundreds.

Your logo will appear on every marketing material. You will ruin a Ferrari when wrapping it with a number of cheap stickers – they don’t make it cooler.

Why You Should Choose a Modular Kitchen Design

The living room is one of the places where you put a lot of effort because it is where we entertain our guests. However, even when we have guests, they may end up in the kitchen somehow. Regardless of whether people may want to use your kitchen or not, it is always important to put some effort in there and the design can impact the space in some amazing ways. The kitchen is one of the areas that has to look as elegant as possible and should be convenient and functional at all times.

Having a modular kitchen serves all the purposes that you may want. There are many reasons as to why you should fit in the modular option and they include:

Assembly

This is one of the greatest features. A modular kitchen can be assembled very easily. You can enjoy flexibility in a great way since you can shift the whole kitchen, especially after you move. You can have the kitchen repaired or altered at any one given time without affecting any other part.

Customization

The modular kitchens are usually designed with the customers’ needs in focus. Depending on your own personal preferences and the space available, the kitchen can be customized just as you want it to be. The kitchen can easily be color coordinated or you can even choose a design that contrasts the whole theme of your home. This allows you to actually personalize the entire space and also allows you to work within your set budget.

Space savers

A modular kitchen has shelves that allow you to save on space. You can notice shelves in tiny spaces and the small corners as well. There are others where you find them hanging on the doors. You can easily fit your appliances along shelves or walls. The features are a great choice, especially if you have a small apartment.

Convenience

In the traditional setting, carpenters were hired to design the kitchen within your home. The approach consumed a lot of time and a lot of inconvenience in the part of the owner. As for the modular kitchens, they are created within a factory and then easily fitted in your home. You only need to place an order and you will have the installation done within a month or so.

Beauty

Modular kitchens have a lot of chick and contemporary designs. There are the elegant and refined ones, and there are also the slick and modern designs that you can choose from. There are also many patterns bearing great aesthetics as well as functionality. There is nothing wrong with having a beautiful kitchen.

Storage

Storage is always a great thing where kitchens are concerned. Modular kitchens have drawers, cabinets, and shelves fir more efficient storage. This allows you to organize your items so as to make working and cooking within the kitchen efficient and easy. You can then de-clutter the kitchen giving it that clean and neat appearance.

Design

The modular kitchens are designed in a smart way. The design is done in a way that allows you to store the things that are frequently used in very convenient positions within the kitchen. You can separate the cooking and cleaning areas as well.

Modular kitchens give aesthetic appeal, efficiency, and convenience. Modular kitchens allow you to access some amazing ideas for your kitchen as well as tips to make your space more functional for you, your family and guests.

Rustic Modern Interiors and Furniture

The rustic-modern interior trend is a welcome change from vintage rustic taking a break from the fussiness about aesthetics. Rustic exposed unfinished beams and brick walls with natural wood or stone floors furnished with antique furniture and natural fabrics. That’s a style I enjoy exploring.

Incorporating rustic elements into our homes in a casually sophisticated ways such as using an antique door as a headboard. The key here is the display. Open up the doors so that the two door panels hand on either side of the frame and hang a beautiful iron lantern to complete the design. Simple iron nightstands and a long trunk at the end of the bed with hand woven artisan crafted bed linen. The idea is to be understated. Rustic patina mirrors sit over a long dresser with a contemporary modern chair defines the look.

Salvaged arches make phenomenal floor mirrors mix with plush upholstery, industrial chairs, and lots of vintage white. The reclaimed old door coffee table and fire console give the right amount of texture to an otherwise modernistic room. A bright yellow carved armoire against the white wall gives the pop of color. Rustic furniture mixed with modern functional chairs with clean lines gives the sophisticated edge. Sophisticated design mixes with a rustic white door dining table and leather chairs.

The kitchen is more towards a rustic industrial style with steel framed windows. White paint and granite counters keep the modern edge contrasting with an antique tribal carved Damchia which has been converted into an island making the piece more functional.

Fresh yet worn with the tender love of family get togethers the daybed sits in the corner. Use soft colors in the powder blue and iced violet spectrum and keep the level of distressing on cabinets soft. No curtains on the windows give a feeling of open space

The bathroom vanity is made from old beat up doors sideboard with a granite top and vessel sinks. Pendant lights and plain glass showers with marble tiles wall to wall give the bathroom understated sophisticated modern rustic elegance.

The library has a huge carved antique bone table with white upholstered armchairs and a bench on the other side. Modern bookshelves line the wall which is packed with classics and encyclopedias. The main wall is dedicated to family pictures framed in old carved wood and burnished brass. Nostalgic and vintage yet modern, comfort is the key element in this design.