Shuffling Dance

Shuffling your feet, a “lazy” form of walking by sliding rather than lifting your feet, became a form of dance around 1989. Although debatable about whether the dance began in Australia or in Britain, it appears to adapt Irish step dancing, with sliding of the feet from toe-to-heel.

Young people of many generations have embraced this form of expressive dance, and today, one commonly sees the shuffle dance performed at dance and rave clubs. Shufflers also dance solo, in public places, where they often capture audio/video of themselves on a cell phone, which they edit and post on YouTube or other social media.

Especially, when the dancer shuffles alone, the dance expresses the performer’s interpretation of a song. A song: the gift of words, set to music. The shuffler interprets the meaning of the song by choreographing shuffle foot movements with hip, body, arm, and hand movements, plus facial expression, to craft a personal meaning onto the words and the music. The result, another layer of art splashed onto someone else’s art, stunningly sophisticated and heart-thumping cool. Those who take this form of dance art seriously, work at it constantly, often watching themselves in a wall mirror as they practice or by reviewing their self-videos to see which of their movements flow seamlessly and where they hesitated.

By practice, the dancer removes hesitation by discipline of his or her mind. So, why do they do it? All the world is a stage, and this dance enables someone who has a message to act it out on most any flat surface. The music attracts the ear, the bravado of a lone dancer draws the eye, and if the shuffler executes the dance with perfection, he or she can receive a rush of applause! The entire shuffle dance, from setup to finish, may last only two minutes.

Shufflers share their art for free. If you see one in public, stop and watch. Comment and forward the videos of shufflers that you view on YouTube or other social media. Encourage a shuffler to keep reaching for pure joy in his or her dance. Your cheer and applause compensates them for the hours of practice they endure to bless your life with two minutes of color. #Tag1writer.

Remodel the Kitchen and Emphasize Functionally With a Bit of Luxury

While kitchen facilities may be nightmarish economically, it cannot be denied that it is the focal point of the home. This common ground deserves all the attention and the expense. A wise investment, besides the style factor that is so important these days, the utilities play a significant role. Property values are going to increase significantly, if the occasion arises to sell and relocate, maybe to greener pastures.

Begin planning!
It is important to be clear about what is expected from the new kitchen. Perhaps the layout of the old kitchen was limited. Smart space utility would turn it around. Structural alterations may be needed. If needed, a window and door may need to be bricked up if they are getting in the way. Plan the locations of the cooking range, worktop and the floor storage units, the sink and the overhead shelves. Size matters for sure and the older homes traditionally have smaller kitchen spaces, maybe 4 m X 3 m. It would be a test of imagination to figure out what goes where.

Sketch a detailed floor plan to scale to visualize what the arrangements would look like. What design would be feasible? Ventilation is crucial and lighting too. By bricking up the windows and door, I now got two complete walls. French doors would lead to the back garden.

Budget reasons made us decide that the plumbing expense may be reduced by keeping the worktop and sink in the same position. The fridge would remain where it was and the possibility was of more cupboards and working space with the two walls. A breakfast bar would also serve as a working table. The sketch being ready, the work could commence.

Installing the cupboards
You can imagine the mess while the builders were at work. Along with the plumber, the electrician and plasterer did their work. I was busy planning the cupboard positions. I know carpentry and would save some expense with the IKEA kitchen units. DIY experience does help.

At the end of the sink would be the breakfast bar in an L shape with two stools. Extra space came from the washing machine that was now in the bathroom.

Cupboards went next to the cooking range on the wall and floor, under the sink and above the sink. Frying pans, sauce pans and oven dishes need to be conveniently near the cooking area.

A feel of the outdoors
Along with the French doors leading to the back garden, an awning would create greater space dimensions and fuse the inner and outer ambiances.

What Is a Turkish Costume?

The Turkish costume is a two piece costume which exposes the abdominal area of a belly dancer. There are many interpretations, beliefs, and myths as to why this area of the body is exposed.

Use your imagination and visualize a tent located in a desert thousands of years ago. The dancers’ clothing is made from cotton and wool. As the dancers performed their bodies got hot and for relief part of their clothing was removed in order to cool off. They also did not wear bras in those years. And so the breasts and the abdominal areas were exposed through a thin layer of cotton fabric.

It seems reasonable to me that this practical solution to cooling down may have started the concept of a two piece garment. With the passage of years, fabric availability, fashion trends, and women’s interests this costume has made many changes.

Old photos of these costumes appear to be everyday clothing and do not compare to the glittery and glamorous costumes of today.

Turkish Costume Popularity:

This style of costuming is ideal for this type of dancing.

It helps to display and emphasize chest, abdominal, and hip movements.
Creation of more costume variations by adding or subtracting accessories.
The costume can be easily modified for folkloric or ethnic performances.
Less expensive than the Egyptian style.
Easy to create, design, and stitch.
When Worn:
It is used in the Turkish style of dancing which has a variety of active, upbeat, and exciting movements.
It is performed to Turkish, Arabic, Lebanese, and Moroccan music.
It may be worn in a variety of shows.
The jewels of this fashion is the bra with its matching belt. A dancer usually invests in one traditional color which is either gold or silver. As she advances, other colors will be added to her wardrobe collection.
The Turkish costume is worn with a belt and bra of coins, beads, or tassels. These ornaments emphasize movements and offer visual clues for observing muscle actions. The audience enjoys watching the beads move to an assortment of slow or fast hip movements.

The skirts, harem pants, vests, sleeves, veil, and other accessories offer color changing, a variety of wearing opportunities, and assists in giving the impression of having many costumes.

Costume changes are important when working in an environment which requires 2 or 3 performances in the same facility. Restaurants and tourist attractions are demanding of the dancer’s appearance.

Animation Videos: The New Marketing Technique

Marketing is a concept which has a very dynamic nature and it changes with time. The word marketing relates to the consumer preferences and building utility for the consumers, which can be made possible through the use of the best and engaging techniques. Marketing focuses on the connection one can maintain with the potential customers with the inclusion of various methods of reaching them and animation has become one such new method as the public has a general connection with such type of animated content.

The sorts of these techniques resemble a wide range of strategies which imply the creation of utility and demand for the products and services.

Animation videos are one of the most engaging and interesting things on the planet and marketing makes the best use of it. As the target audience may not respond but the little ones would push their interests into the content. The animation videos are highly enticing and tempting to the little ones which are the backbone for marketing of a decided range of products.

Here is a list of reasons why exactly animation and its inclusion into marketing strategies have turned out to be so positive:-

1. HIGHLY RELATABLE CONTENT

The animation content involves toon characters and storyline which induces the user to engage and further relate to the content. The interesting part is that they connect with the customers very quickly and resolve things on a better note.

Such as the advertisement of “Cartier” which showcases an entirely different content that is fantasy. The advertisement was responsible for add-on sales of the company.

2. CREATES A DEEP IMPACT ON THE CUSTOMERS

It is basically responsible to create an impact on the customers which in turn makes the sales index to grow. The deep impact on the customers literally means that customers feel a natural connection with the animation content.

Such as the old advertisements and cartoon animations from the childhood are still a part of our remembrances and that is where deep impact hits.

3. IMPROVES BRAND IMAGE

The content basically involves the animation effects which resemble a combination of efforts and innovation which improves the thought for the brand in the minds of the customers. The secret of this concept is basically that increases the favorability of the product.

Such as the animation advertisements by Kwality Walls create a whole new level of fantasy and imagination which makes kids attracted to that ice cream more than others.

4. EMOTIONAL CONNECTIVITY

The consumer feels emotional connect with the video animations as the early childhood memories turn a retrospective effect and that emotional intent is felt by the consumer which is the best reason why marketing uses the animation feature to excel.

The animation content of candy and ice creams involve that emotion of children when they are offered too many chocolates all together which makes the emotional connectivity with the content to increase.

5. BETTER EXPLANATION OF ALL THE FEATURES OF THE PRODUCT

The animated videos are quite good at explaining complicated stuff which is not appropriate in the context of normal marketing approaches. The explanatory part is basically captured with better visual effects, traditionally animated characters which are the best for a successful marketing recipe.

The product explanations are included in such a manner that it won’t even count as an explanation but just a catchy and trendy tagline or a song that would help improve the favorability of the product in the market.

6. APPLICATION OF HUMAN APPROACH

The human approach is built through identical human characters which resemble the major part of the target audience which creates the best source to grab the attention of the consumers. The ability to create a link with the consumers on a direct level makes things positive with regard to marketing perspectives. The human approach is the best part of the whole concept of marketing with animated content.

7. ONLINE PRESENCE IS PRESERVED

The content needs to be highly relatable to the general public which makes it also a favorable option for them and hence it becomes a trend and gains a place on the internet and also creates greater chances of the product to reach people on a wider level. The purpose of engaging the public is fulfilled only when the internet mechanism makes things outreach to a greater audience.

8. THE ANIMATION CONTENT AND THE USE OF COLORS

Marketing is all about what you are able to sell and how you do it, with the inclusion of colorful content the consumers are more engaged and are all interested in the content and the depth of it.

A Beginners Guide For Starting A Belly Dancing Studio

After taking lessons for a few years and gaining experience as a performer you are confident and ready to start a belly dancing business. In fact, the desire to operate your own business is on your mind everyday.

Here are some guidelines to consider before opening a location:

Do you have a golden goose for financial starting costs, miscellaneous expenses, and savings to overcome unexpected emergencies?
Do you have dedicated students who have agreed to enroll when the doors open?
Do you have knowledge or experience in operating a business?
Do you have business associates who can be of assistance?
Are you able to make a long-term commitment?
Are you able and willing to work long hours which means giving up a portion of your social activities?
Are you a person of many talents and creative abilities?
Are you adaptable and flexible? A popular, but true, statement which we hear with regularity is location, location, and location.
Location and Community:
A popular, but true statement heard with regularity. is location, location, location. The studio should be easy to find, safe, and within range of the targeted market.

Most of the students are women attending night classes and their safety is a business concern. The studio and its parking lot need to be well lighted and maintained with security.

The dance studio needs to be located in or near a varied community of nationalities. Many of these women enjoy dances with an international spirit. If your targeted community is small consider in-home or private instructions before investing in leasing or purchasing a studio.

Licenses, Insurance, Attorney, Company Name:

Acquiring licenses and permits is a necessity. Check with your local and state governments for business requirements.
Hire an attorney. This person aids in setting up various types of corporations, partnership, or sole proprietorship.
Insurance for protection of self, customers, property, and other liabilities.
Hire an accountant or CPA.
Music royalties may be required. Speaking from experience they will find you if you do not know how to locate them.
The company name will need to be filed with the state and there is no guarantee that the name will be accepted. The attorney will conduct a statewide search to be sure that it can be used. Be prepared with three different names.
Advertise, Market, and Sell:
In addition to being a good teacher there are three other major concerns where knowledge and experience will help you to succeed in business. These three are advertising, marketing, and selling. These three skills requiring knowledge, creativity, and financing will be a constant in all aspects of your business.

Advertising, marketing, and selling are the three mainstays of continuing to be in business and making a profit. Belly dancing is a lot of fun, but we do have to wear a business cap to continue our pleasure and make a living from it.

Things You Need To Consider When Buying A Cooker

If you are considering buying a new cooker for your kitchen there are a number of things that you will need to take into account. A quality oven is a vital part of any home and you definitely need to put on your thinking cap before rushing out to make a purchase. After all, a new cooker is not a cheap item, so you need to be certain you buy the right one.

Part of the problem is that there are so many different brands from which to choose. The website Ranker which allows customers to review and vote for a range of different appliances, lists no fewer than 72 brands under cookers! These include all the well-known names such as Miele, Beko, De’Longhi, Bosch, Ariston, Hotpoint, Zanussi, Breville, and more, and also some names you may never have heard of such as Advance Tabco and Traulsen. Then there are names you know, but you may not have known that they make cookers: Black & Decker, for example.

Electric, Gas, Or Dual Fuel?

You may want an electric cooker, or you may want a gas cooker. You can also buy dual fuel cookers with a gas hob and an electric oven. You can buy cookers with self-cleaning ovens which is a very big plus: with some of these you heat the oven up to 480°C which has the effect of turning all the grease into ash and then all you have to do is wipe it out with a damp cloth. What a time saver! You can also buy cookers that have a higher than average wattage, so they can cook faster.

You can get built-in ovens, ovens that go under the counter top, and even smaller ovens that sit on top of the counter. Then there are ranges which are obviously larger as they usually incorporate at least two ovens and as many as seven different hobs. These are ideal for the large family, or for someone who does a lot of entertaining, but of course you need a kitchen large enough to accommodate them. They can often be 100 cm wide.

Then there are the different kinds of hobs. There are five types of hobs – ceramic, solid plate electric, induction, gas, and gas on glass hobs.

Ceramic hobs are electric and they heat up quickly. However, the heat distribution around the bottom of the pan is not as good as gas.

Solid plate electric hobs take some time to heat up and to cool down, so you can’t change the heat quickly as you can with gas. However, they do tend to be lower in price than other types of hob.

Induction hobs work by creating a magnetic field between the element in the hob and the pan. This causes the pan to heat up but not the surface of the hob. These are cheap to run because they only use the precise amount of electricity required, and they are very quick to heat up. However, you may have to change your pans if they are not suitable for an induction hob.

Gas hobs are the easiest to control because you can turn the flame up or down instantly. This is why they are so popular with professional cooks.

Gas on glass hobs have gas burners which are mounted on top of ceramic glass. They are easy to clean, and they look rather stylish.

Then there is the question of cost. If you are like most people you will have a budget which may leave out some of the more expensive cookers. Beko have a black ceramic four burner hob for only £159, while Neff offer an induction hob with five cooking zones, individual timers, a power boost, a keep warm zone, and a child lock. However, at £829 it may be beyond your budget.

Hotpoint cookers are available in a wide choice of styles and colours, and many of them are fitted with self-cleaning ovens, which is always a big benefit. They also produce some very big ranges with two ovens, warming ovens, and several hobs. These big ranges are gas operated and so have the ability to alter the heat at the touch of a knob.

NewLife Appliances is a specialist in all types of kitchen appliances including Hotpoint cookers. The company is able to offer new, graded, and reconditioned appliances at the best prices.

How to Find a Talent Agent

A talent agent can open up doors for actors and get them auditions and bookings that the vast majority of people never even hear about.

Don’t believe me?

Just ask Ethan.

Ethan was a teen actor who had signed up for an on-camera acting workshop I was teaching. He had some theatrical experience but hadn’t done any on-camera acting previously. But he was very talented and enthusiastic, and after the workshop, I invited him to meet with me at the talent agency I worked at to discuss representation.

We ended up signing Ethan, and within just a couple of months, we got him booked on a major supporting role in Spike TV’s The Kill Point, starring Donnie Wahlberg and John Leguizamo.

This teen actor with almost no experience in front of a camera got booked on a major cable network TV show because he found the right agent.

Can you imagine the auditions and bookings you’d have access to if you signed with the right agency?

How different would your career (and your life) be?

It all starts with finding a great agent to represent you.

Where do you even find a talent agent?

And how do you know that they’re legit?

And not going to rip you off?

One of the best pieces of advice I will give to any actor starting out is to work with what is called a union-franchised agency (or agent).

There are several unions that you may deal with as an actor-SAG (Screen Actor’s Guild) and AFTRA (American Federation of Television and Radio Artists) are the most common when it comes to working on camera. SAG and AFTRA used to be their own separate unions, but in 2012 the two merged to become SAG-AFTRA, one combined union to represent all actors for on-camera work.

There are pros and cons for actors who are a part of SAG-AFTRA.

The union guarantees that they get paid a certain minimum wage for any on-camera work they get booked on. They also guarantee certain working conditions, and offer actors health insurance, retirement, and other benefits.

However, once you join you can ONLY do union work on camera. If you live in one of the many, many smaller markets around the country that doesn’t have a lot of consistent work for union actors, this could be a huge drawback.

But the question of whether or you not you should join the union is a debate for another day.

The important thing for ANY actor to know is how unions work with talent agencies.

Benefits of working with a union-franchised agency

SAG-AFTRA issues franchises to qualified talent agencies that meet specific requirements.

These are called union-franchised agencies.

These agencies must apply, pay a free, and be approved by SAG-AFTRA in order to be able to represent union actors.

It does NOT mean that you need to join the union in order to work with these agencies.

In fact, for most actors living outside of a major market like LA or NYC, I usually recommend that you don’t join the union (but that’s a longer conversation for another time).

What it does mean is that these agencies are highly regulated by SAG-AFTRA, and have all agreed to certain conditions for ALL of their actors, union members or not.

These conditions include:

the agency must make its income almost exclusively through commissions they receive when they get work for the actors they represent
they cannot charge a fee for getting actors auditions
the agency cannot be connected with an acting school or teach any classes or workshops as an agency
there cannot be an in-house photographer or specific third party photographer that actors are required to use
they can only charge actors 10% commission for SAG-AFTRA jobs (they can charge higher commission for non-union jobs, generally 15-20%)
Union-franchised agencies only get paid when they get work for their actors. They are generally a safe haven from the many scams out there designed to rip off unsuspecting actors.

Does this mean that non-franchised talent agencies can’t be trusted? Or that you shouldn’t sign with them?

Of course not.

There are a lot of very reputable non-franchised agencies out there that follow the same guidelines as the franchised agencies. They work hard to get work for the actors they represent, and they only have the best of intentions.

But finding out which of those non-franchised agencies are reputable and which ones are a scam is something that comes with a lot of experience working in that industry.

And there are many that appear to be legit UNTIL you start to work with them and end up wasting your time and your money.

So that is why I always recommend that actors try to work with a union-franchised agency when first starting out.

How to find a union-franchised talent agency

Finding a franchised agency near you is easy-go to SAG-AFTRA’s franchised agent page on their website at https://www.sagaftra.org/professionalrepresentatives and search for the agencies in the market closest to where you live.

Don’t be afraid to expand your search past just your local area-you could even check within a couple hour radius of where you live.

It may be harder to get to auditions in person, but there may be opportunities for you to self-tape your own auditions and submit them to the agency.

It’s much better to find the franchised agency that will be the best fit for you, and then figure out the logistics of how and when you’ll audition.

There may be many non-franchised agencies that are closer to where you live.

Many of them will be totally above board, and give you access to some of the same auditions and bookings that you’d get if you were signed to a franchised agency.

And there are some who will lie to you, treat you poorly, and cheat you out of hundreds or even thousands of dollars.

Over time, you’ll be able to spot these fake agencies and scams from a mile away.

But until then, and especially when you’re just starting out in your career, I almost always recommend signing with a union-franchised agency.

Design & Art History – The Psychedelic Movement (CA 1960 – 1970)

In the late sixties something happened to an american generation that would mark them forever. It is a story of war, the struggle for racial equality and the explosion of counter culture, it was a time when a generation rebelled, and lost its innocence in the fight against injustice. Vietnam was the first ever televised war, and the images were inescapable.

A decade that ended with disillusionment and rage began on a moral high note. Thanks to Rosa Parks and Martin Luther King jr, it seemed the time for racial equality in the US had finally arrived.

There is so much to write about in this era, that it is very difficult to select just one thing to focus on. Even though there is an absurd amount of art and design that stems from this time period. When we talk about the “sixties” all we seem to recognise is the music, psychedelic rock and artists like Janis Joplin and Jimmy Hendrix in particular.

Album art and festival posters however is a good place to start. As music was a force to be reckoned with, so came the album art work and poster designs, hand in hand. One thing that seems to be re-occurring with most of the visual artists at the time is a relation with “Underground Comix”. These were small press or self published comic books, usually socially relevant and satirical in their nature. These depicted content deemed unfit and forbidden to the more strict mainstream media.

Rick Griffin:
When we look up band posters it is hard to avoid finding a Grateful Dead poster somewhere, anywhere. The artist behind these were Rick Griffin. He was an American artist and one of the leading designers of psychedelic posters in the 1960s. His work within the surfing subculture included both film posters and his comic strip, Murphy.

Victor Moscoso:
A Spanish-American artist, Moscoso was the first of the rock poster artists of the 1960s era with formal academic training and experience. After studying art at the Cooper Union in New York and later attending Yale University, he moved to San Francisco in 1959 to study at the San Francisco Art Institute. Here he later became an instructor. He was one of the first of the rock poster artists to use photographic collages in his art work.His art and poster work has continued up to the present and he is a big inspiration to rock poster and album illustrators to this day.

Bonnie MacLean:
Another American artist making a name for her self at the time was Bonnie MacLean. She was born in Philadelphia and graduated from the Penn State University in 1960. She then moved to New York where she worked at the Pratt Institute while attending drawing classes in the evenings. She later moved to San Francisco where she met and worked with a man named Bill Graham, who became famous as the promoter of rock concerts at the Fillmore Auditorium. There she worked alongside another artist by the name of Wes Wilson.

Wes Wilson:
The aforementioned artist Wes Wilson was also one of the leading illustrators of psychedelic posters in the 1960`s. Working with Bill Graham and Bonnie MacLean, he was a big part of promoting venues at the time with posters and illustrative work for musicians and bands. The font and lettering of the posters from this era were created by him. He popularised this “psychedelic” font around 1966 that made the letters look like they were moving or melting. This lettering is still used on newer albums and art works for artists like Foo Fighters, Kyuss Lives and The Queens of the Stone Age. This in turn proves that the psychedelic movement is still influencing artists, especially in the world of metal, desert rock and stoner rock. The style is very much still alive as its own staple.

Modern poster styles:
Posters still influenced by the styles of art work can be traced through homages and inspirations in rock and metal posters from the present all the way back to this era. Several modern posters can be viewed on the web pages of Malleus Rock Art Lab if you should be interested. I personally find a lot of inspiration through their imagery.

5 Tips for Typography Best Practices

This was my first year at Typographics 2018. Typographics 2018 is a conference for typography enthusiasts around the world, that’s held at Cooper Union. There were panelists from San Francisco, Berlin, Buenos Aires, and Japan; it really felt like a truly international experience.

I had the chance to sit in on both the conference and TypeLab parts of Typographics. Here are a few highlights from the panels/breakout sessions that I really enjoyed:

1. Emojis = Pictures + Character (Jennifer Daniel, Google Emoji)
Emojis are images that may translate into different meanings across different devices. Jennifer gave an example about how the “dumpling” emoji looks different across different chat platforms -every culture has a dumpling!
I found an interesting tension in this statement -emojis should have a consistent user experience (across platforms), yet still be personalized to their users.

2. Ubiquitous type is can cause user confusion (Mr. Keedy)
Mr. Keedy created Keedy Sans, a popular font in the 90′s. The font was considered “uncool” 10 years later and used everywhere. Keedy sans is used on teenage girl makeup packaging, as well as winebars. This could create a bad user experience for people because of lack of branding. Last year, Mr. Keedy refreshed his font -to create greater customization and allow Keedy fans to layer the font for interesting visual effects.

3. Braille is a form of typography (Ellen Lupton, Cooper Hewitt)
Ellen talked about how blind individuals read Braille in a unique way -holding it across their body. She also demonstrated a blind person’s experience watching music videos by showing the accessibility voiceover.

4. Brand holds content together with design (Gale Bichler, NYTimes)
Gale foused on how the New York Times(NYT) has branded itself as a publication that experiments with many types of fonts. NYT can play around with different types and massive fonts as illustration. If someone picks up a page from the floor, they can usually tell that it’s from the New York Times because of branding.

5. Picking fonts is like eating ice cream. (Veronika Burian and Jose Scaglione, Type Together)
When combining fonts, look at mechanic and organic feels. Veronika and Jose talked about how people like humanist fonts, with a hint of a calligrapher’s hand. Ideally, you should find a balance typefaces share a common language.

The overarching theme is that typography is wide-ranging and crosses various mediums. Visual languages include symbols, braille, and audio caption. The challenge now lies in how to design the best experiences for these new forms of language.

Why Should You Invest in Logo Design?

It represents you.

Like mentioned earlier, you have to understand that you do not represent your business. Your logo does that, since you cannot be present in all marketing materials every time. Your logo sends out information about your company by means of fonts, lines, colors and image,s so all things should be designed to convey the right message.

It can be used for every market material.

It is fundamental for your logo to be used in all marketing items – like brochures, business cards, banners, commercial ads, websites plus mobile application. If your logo does not look interesting, your marketing materials will be undesirable as well. That is the disadvantage of first impression.

It shows commitment.

When your logo has a professional design, it show that you are committed to achieving the mission and vision of your company. When a person with a lousy outfit comes unprepared for a job interview, and says he will be productive and stay committed to the company, will you trust him? For this reason, your logo has to be designed to show your commitment to customers.

It is your brand’s foundation.

Your logo is among the most critical branding elements that enhance your brand, since a brand is all about customer experience. Your logo should be able to say the right message, at the right time, and in the right manner. It decides on the words you will say, and how it will be said.

Keep in mind that every time people see your ads, you don’t provide them with a persuading sales pitch. When you make an ad, viewers interpret it. Just make sure they get the message you want to convey.

It will be around for quite some time.

You do not just change a logo every time you want to, since it is just like changing your identity. When you change your identity, you have to exert a lot of effort to educate your target audience and clients again. You need to press the reset button for the company awareness. Therefore, it is best to invest in a logo that will stay long with you.

Your Business and Logo Grow Together

Your logo identifies you. It remains the same, but only becomes older and wiser. If you want to start with a beautiful face, use visual materials that could give a good first impression.

It builds loyalty.

All industries are a battlefield 24/7. The market size has been consistent for quite some time, so in order to grow, you should attract the customers of other companies. Likewise, other companies will try to capture your clients. Good customer service is effective in protecting your customers.

Caring for your customers only every now and then can be too costly. If they are convinced to stick around, you can consider them as loyal customers.

It is hard to keep your logo if competition is cooler than you. The time may come when you also want to be cool, but you are stuck with your cheap logo that was designed by some Indian dude, whom you paid a number of hundreds.

Your logo will appear on every marketing material. You will ruin a Ferrari when wrapping it with a number of cheap stickers – they don’t make it cooler.